Disciplines / brand identity

brand identity

breakthrough identities transcend design, shaping the initial and ongoing perception of your brand. want one?

Our work is to interpret the abstract into something tangible. Collaborating with our clients, we transform values and strategy into company assets. We create a framework for how the brand interacts with the world, by defining how it sounds, looks and feels. We won’t only give your identity new life, we'll provide you with the guidance to make smart, inspired decisions as your company evolves.

Process

Listen. Interpret. Explore. Evaluate. Visulaize.

Phase 1 - Listen

We begin by actively listening to the needs, ambitions, challenges, and preferences of our clients. Our open ended investigation is balanced with an iterative approach, aimed at establishing the core mission, values, and positioning; the essentials that will inform your brand identity.

Phase 2 - Interpret

Our interpretations are informed by a combination of methodical research and finely tuned intuition. After meeting clients, stakeholders and customers, we synthesize pages of notes, interviews and references into clearly defined design objectives and key parameters that are communicated through a creative brief.

Phase 3 - Explore

Using the creative brief, designers experiment with various brandmarks, typefaces, colors, and forms, refined through an iterative process of internal and collaborative design reviews. Variations of visual language and style are developed and reduced until the best versions of a brand system are conceived.

Phase 4 - Evaluate

Designers review client feed back and evaluate the viability of the favored designs. The brand architecture is tested for flexibility, consistency, and scalability across real world scenarios and applications, ranging from business cards to interactive retail environments.

Phase 5 - Visualize

We present our clients with holistic identity systems, supported by tools that ensure their consistency and longevity. These systems include specified standards such as supporting colors, print and digital variations and signature options, covering a wide scope of potential reproduction scenarios and brand communication touchpoints.

Examples

modu

disruptive mobile innovation

Tamar Puzis Architects

operating in thinkspace