Listen. Interpret. Explore. Evaluate. Visulaize.
Phase 1 - ListenWe begin by actively listening to the needs, ambitions, challenges, and preferences of our clients. Our open ended investigation is balanced with an iterative approach, aimed at establishing the core mission, values, and positioning; the essentials that will inform your brand identity.
Phase 2 - InterpretOur interpretations are informed by a combination of methodical research and finely tuned intuition. After meeting clients, stakeholders and customers, we synthesize pages of notes, interviews and references into clearly defined design objectives and key parameters that are communicated through a creative brief.
Phase 3 - ExploreUsing the creative brief, designers experiment with various brandmarks, typefaces, colors, and forms, refined through an iterative process of internal and collaborative design reviews. Variations of visual language and style are developed and reduced until the best versions of a brand system are conceived.
Phase 4 - EvaluateDesigners review client feed back and evaluate the viability of the favored designs. The brand architecture is tested for flexibility, consistency, and scalability across real world scenarios and applications, ranging from business cards to interactive retail environments.
Phase 5 - VisualizeWe present our clients with holistic identity systems, supported by tools that ensure their consistency and longevity. These systems include specified standards such as supporting colors, print and digital variations and signature options, covering a wide scope of potential reproduction scenarios and brand communication touchpoints.