Learning. Brand Strategy. Creative Concept Development. Brand Asset Selection. Brand Asset Execution. Brand Management.
Phase 1 - LearningOften, our clients are subject matter experts in their respective space.
We listen and learn from them, but freely challenge 'sacred cows'. We ask focused questions and interview key stakeholders - management, employees, analysts and customers - rapidly building an understanding of the existing challenges and opportunities.
Phase 2 - Brand StrategyBy forming a set of robust, integrated building blocks - mission, vision, values, positioning, brand personality attributes, tone of voice, messaging, corporate and product naming and brand architecture - brand strategy serves as a bridge between business strategy and creativity, defining a framework for innovation through creative exploration.
Phase 3 - Creative Concept DevelopmentBig ideas, crystallized during the brand strategy phase, drive creative concept development, which translates to focused creative exploration.
These concepts bring the brand to life, introducing the new dimensions of form, color, typography, brand language and image style.
Phase 4 - Brand Asset SelectionWe approach the creation of brand assets as a transformative phase of work. Creating a system of specific tools, we envision the delivery of the brand, product or service to a wide variety of stakeholders.
This is the phase in which brand strategy becomes tangible.
Phase 5 - Brand Asset ExecutionAfter the optimal brand assets have been selected for development, in this phase we undertake their final design and pre - production.
This is where it all comes together. Brands, products and services come to life.
Phase 6 - Brand ManagementThe branding process creates the platform and tools for marketing to internal and external audiences. Brand management ensures the constant alignment of the brand to the business strategy and the marketplace, informed by macro- economic changes, ethnographic trends, competitive forces and evolving customer sentiment. Brand management is a strategic, ongoing role and a source of constant opportunity for innovation.