Maccabitech / healthcare IT goes global
Maccabitech
Speeding up healthcare innovation
Maccabitech - A new brand comes to life
Maccabitech, is a new, internationally facing business unit of Maccabi Healthcare Services. It aims to bring its world leading clinical database research capabilities and Healthcare IT innovations to leading global pharmaceuticals firms, governments and healthcare entrepreneurs in emerging markets.
testimonial
nascent understands the market and marketing. nascent's professional staff bring their breadth of experience and deep knowledge of the market to bear in every assignment. the nascent team helped us define our offering and positioning, and created a brand identity, website and marketing collateral for our new business activities.
Anne Dubitzky, Director, Marketing & Contracting
Maccabitech
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Web design elements
Wireframes
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nascent developed a set of comprehensive wireframe designs to define the site content with granular resolution and solve the information architecture challenges that arose, before site graphic design began.
Brand development
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nascent developed a broad set of brand assets for Maccabitech, including logo, design language, image style, brand architecture, icon library and a corporate tagline, 'healthcare innovation for life'.
Maccabitech Photography
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nascent worked with Maccabi's photographer to create a library of images covering the people, places and equipment that make up the unique Maccabitech service offering. Bright stars and experienced veterans, technologists and doctors, researchers and business people - a great team, united in the goal of bringing better healthcare systems to developing countries and helping pharmaceutical leaders expedite the development of life saving drugs.
Website pages
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Designed to quickly and easily communicate the various Maccabitech offerings, the Maccabitech Clinical Database Research site is the first of several sites, designed with a unified information architecture blueprint. Additional sites will be developed and launched as Maccabi rolls out additional lines of business under the Maccabitech brand.
