nascent

Snapp / the entertainment app.

Snapp. Entertainment insights. In your hands.

A multidimensional engagement platform.

Snapp is a high-level design concept, an exploratory foray in engaging the public with new movies before, during and after their big screen debut.

By mashing up rumors, hard data, information graphics, movie trailers and casting insights with social media, voting capabilities, real time interactions and 'access to the stars', Snapp offers a new, quantifiable engagement platform, all driven by great user experience and the world's highest production value content.

For movie producers, it offers an analytics engine that draws an evolving picture with every interaction, offering unprecedented insight into the minds of audiences in near real time.

Hollywood. Everything's about to change.
1234

Workflow wireframing

previousnext/
Showing: 1/4
After brainstorming the initial concept, the iterative development of multiple wire-frames helped us prototype screen layout, user flows and user experience.

The concept - bring streams of rich media and social content to the users with ease and elegance.
123

Content consumption. Your way.

previousnext/
Showing: 1/3
By dividing each screen into interactive zones, each with its own type of content and specific focus,
we made it easy for users to find things visually and navigate without stopping to think. Simple.

Although the iPad is considered a 'lean back' media consumption device, Snapp was designed to promote dialogue and engagement, through rich social features, UGC-based competitions and polls.
previousnext/
Showing: 1/2

Application features: A close-up.

12
123

Spiderman 3. Creating a web of suspense.

previousnext/
Showing: 1/3
The strength and beauty of this concept was its platform driven approach. It offers a rich set of functionality, wholly independent of the type of movie or actual content being displayed. To demonstrate these capabilities, we applied a Spiderman 3 theme to the app, showing how different it could look from the Babel theme, and what a unique brand presence can be created, for any type of movie.

Hollywood - the balls in your court!

Israel

2, Sapir St
Herzeliya Pituach
Israel

T +972 3 54 61 938
F +972 3 54 60 857
contact us
nascent 2010, all rights reserved