Emblaze / before there was iPhone
Emblaze - Monolith concept
redefining the box
great minds think alike
Emblaze Mobile's visionary CEO, Eli Reifman, approached nascent to bring to life his vision of a touch screen phone in early 2005.
nascent conducted form-factor research, preliminary UI exploration, feature ideation and UX design concept development over a 1 year period.
Everything 'else' as they say, is history.
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early form factor + UX concept
screen & eco-system design
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Various features of the interface functionality were explored in depth, including idle mode screens, contact lists, keyboard capabilities and more. Additionally, an ecosystem of peripherals and accessories was developed, as part of the business model exploration and marketing presentation phases of work.
screen design 2
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Screen design development centered around key multimedia modalities such as music, photography and making calls.
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early UI exploration
screen interface prototyping
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This section shows several examples of the design evolution of the phone interface.
marketing demo - full movie
Initial UX concept explorations for various phone functions were brought together in this marketing demo.
Monolith UX movie
The Monolith user experience demo showcased the phone in idle mode, highlighting its push content capabilities, contact list, and additional user flows.
