inneractive / mobile advertising gets awesome
Increasing revenues for mobile app developers.
Design that Delivers
An Ovi focused mobile ad network, inneractive choose nascent to create a standout brand identity, marketing presentations and a new website that would get them noticed.
Positioning them as a serious challenger in the crowded, high-growth mobile advertising space, with a goal of increasing sales and helping close their 'B' round financing.
inneractive raised $2.3m within 3 months of launching the site. Sales have gone from strength to strength.
At inneractive we value our work with nascent and view them as a strategic partner in our branding process. nascent always have their clients front of mind, their service levels go above and beyond expectations time and time again, as does their dedicated, super-creative team of marketing and design professionals.
Offer Yehudai, Co-founder
Based on a slab-serif font, chosen to communicate a distinctive character that commands presence, the inneractive logotype makes a statement of proud intent. It announces the company as a serious and stylish contender in the high-growth mobile advertising space.
The inneractive website is the result of a detailed schematic design process.
Beginning with definition of a high-level information architecture and content prioritization, we then developed iterative schematic page designs, starting with the homepage and evolving through the site's inner pages, with a focus on messaging clarity, ease of navigation and focused lead generation.
design elements - close up
The inneractive site is designed around a multi-layered system, characterized by 3 types of icon language.
The homepage captures the viewer instantly with 3, extra large 3D icons, each supporting a key message.
One level down, a series of 8 standard sized 3D icons support a host of platform benefits, while a final, 3rd set of small black and white icons are used to communicate the platform registration process and its benefits.
Additional features include an animated map emphasizing inneractive's global / local approach and an interactive slider demonstrating that more money can be made using the platform. Altogether: Awesome.
As a young company looking to get noticed in the mobile ad developer community, inneractive needed an identity and website that really communicated their unique approach and cutting-edge platform.
The site provided real differentiation, rapidly building the brand awareness and positioning inneractive as 'one to watch.'