modu / disruptive mobile innovation
the world's lightest mobile phone
launch once, launch right.
defined goals. delivered.
In 2008, modu mobile was preparing to come out of stealth mode and launch at Mobile World Congress. nascent was approached to take responsibility for the company’s total creative direction, and produce a look and feel to drive the adoption of modu’s game changing brand.
challenge
Working closely with the marketing team, nascent delivered big for modu, positioning the company for mission critical, series 'B' funding, totaling $85 million, just months after launch.testimonial
Launching modu to the world at Mobile World Congress could not have been accomplished without the amazing work of nascent. nascent showed creativity, out of the box thinking, and superior design expertise throughout the projects they were assigned: website, teaser video, and more. Their work certainly helped modu break out thru the noisy mobile world crowd and really standout.
Zachi Weisfeld, VP Marketing
modu
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graphical language
beautiful noise
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Modu needed something different. Something to attract attention and position them to compete with the likes of Nokia, Samsung and Motorola. A set of unique visual tools was developed to get the job done. beautifully.
nascent created an integrated set of marketing elements including:
- A boxed set of product cards, in 6 color printing
- A brochure that transforms into a full A1 size poster
- A limited access website preview card for analysts
- An ornate 'black on black' company folder
3D product visualization
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3D product visualization played an important role in the company's launch, communicating the credibility of the its future product range and the breadth of its launch product portfolio. nascent was responsible for the 3D, rendering and 3D product GUI screens.
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user interface
a teaser video
Launched in the run up to Mobile World Congress '08, the teaser video created international impact, receiving over 105,000 views in under 3 weeks, fueling the media's already feverish coverage of this highly anticipated company launch.
conference signage
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At Mobile World Congress, modu went with a' go big or go home' approach. Selecting the most exclusive, high-traffic areas and blanketing them with walls, flags and uniformed staff; nascent ensured the launch would be both noticeable and memorable. On the exit poll, recall of the company name and its key messages amongst target audiences was a staggering 85%.
introducing modu
Introducing the world to the modu concept on the website homepage, we created a high impact movie and soundtrack to communicate the innovative modu core + extensible jacket concept
product 'beauty'
A short movie was developed internally -but never released to the public- till now, in order to show high level 3D modeling capabilities and highlight modu's diverse range of phone styles.
press coverage gallery
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A great deal of the company's launch success can be attributed to the savvy strategic PR campaign that drove awareness and buzz worldwide. Created by leveraging a strong network of analysts, bloggers and traditional media connections, all hungry for the next big (or small) thing. global PR was masterminded by Peggy De Lange, formerly of Solid Ground.
website
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The Modu website was designed as a full-featured, interactive product catalog.
Using an e-commerce approach, but adding rich-media into the mix, nascent designed and developed the Flash driven website and CMS, all 3D product models and the movie that opened the original site at launch.
