nascent

tawkon / making cellular phone radiation manageable

keep on talking. safely.

multi-platform app traction. by design

tawkon selected nascent to characterize and design their flagship iPhone application. Built to monitor radiation emitted from the phone in real time, the team's deep engineering capabilities enable users to make smart, educated decisions about how to keep ‘talking on’. Their goal: minimize the risks associated with unmonitored mobile phone radiation.

challenge


Create a first of its kind application, with an interface that communicates clear value to users in seconds and looks good enough to go viral.

result: making noise


Featured in Techcrunch, The Washington Post, The Financial Times, The New York Times, Reuters, and the Wall St. Journal, tawkon has captured the attention of concerned mobile phone users worldwide. Apple however, rejected the application and subsequently spurred a wave of rebellion within the media. Despite Apple’s stance, tawkon has continued to work with nascent and has subsequently released versions for Blackberry and Android, securing tens of thousands of downloads.

testimonial

We selected nascent as our GUI design partner, after assessing several leading GUI firms.
nascent brought a unique set of capabilities to the table and we felt that they had the drive, expertise and
innovation capabilities we were looking for.
Beyond designing a smart, cutting edge
GUI, they provided us with valuable insights including redefining the core
user perspective of the application, the application feature set and more.
Working with them was a seamless experience.
Today we consider them an invaluable part of our team.
Amit Lubovsky - Co-Founder & VP R&D
tawkon
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logo process

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iPhone schematics

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Designed to 'flatten out' the iPhone's interaction capabilities and map the application based on given parameters, this phase proved critical in reaching an early consensus from a user perspective in terms of application features and functionality.
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iPhone screens

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A detailed user experience design approach, rich color palette, simple analytics capabilities and strict adherence to Apple's 'good citizen' design guidelines, have garnered outstanding feedback from Apple and Samsung mobile executives.

More importantly, tawkon's initial product interface created a simple and exciting mobile app experience for users worldwide.

Blackberry screens

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Android application schematics

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While similar in look and feel to the iPhone application, the Android app demanded a revised schematic design and new user flows that feature Android's multi-tasking capabilities.
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Android screens

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Maintaining the iPhone app's original clean aesthetic, the Android's screen design style introduced more dimensionality into the graphs and charts, providing the platform with its own unique look and feel.
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graphic design: concept details

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Many visual language directions were explored during the graphic design concept phase. Interface references were sourced from the world's of sci-fi, gaming and 3D. The designs are presented in their original development sequence, from early exploration to the final application screen design.
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selected press coverage

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For an early stage start-up from Israel, tawkon garnered incredible press coverage, from leading global publications including Reuters, ABC, Techcrunch, Gizmodo, Cnet, The Wall Street Journal, Fox10TV and many more.

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