tufin / security lifecycle management


business and identity. aligned

identity web strategy
& design user
Shaping brand perception

Identity delivers strategic business advantage

Tufin, a high growth start-up founded by former senior Checkpoint employees, reached out to nascent to help them create an integrated, focused brand, as part of their positioning and go to market strategy.


Align the company's identity, website and marketing collateral with the world class standards set by its global 1000 client base, companies like Santander, Nomura, IBM, Deutsche Bank and Daimler to drive rapid adoption.


nascent created an internationally flavored brand language, reflecting the diversity of tufin's clients and provided detailed solutions at the corporate and product level, to clearly communicate the brand architecture.


Tufin continues to go from strength to strength, meeting its aggressive growth targets year after year, winning new top tier clients and growing its international reseller footprint.


We selected nascent for our rebranding and website design, based on their experience in similar, large-scale projects and the professionalism and passion they demonstrated, even before we began working together. nascent proved to be deeply committed, provided multiple insights, options and deep thinking during the process and pushed us to meet our timelines through effective, hands-on project management and great interpersonal relations. We loved the results of their work and have engaged them for several additional projects including our new product GUI and our intranet redesign.
Shaul Ephraim, VP Product, Marketing & Business Development

brand language concept development

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The brand language development process for tufin was both creative and nuanced, as we sought to deliver something refined, corporate, robust and differentiated. Concepts ranged from the 'peace', delivered by tufin, in knowing your business is secure, to multi-colored branding systems, showing data and logs tracking events within corporate security systems.
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Brand Guidelines

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A detailed set of frameworks was developed to define the print elements of the brand and their continued development. Each deliverable template was then aligned with these guidelines, which communicating the page real estate for each design category / element used.
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3D visualizations



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In order to differentiate tufin's product offerings from one another and from their competition, nascent created a family of large, 3D icons, featured prominently throughout the website and in the company's marketing collateral.

The 'tray' concept upon which each icon is presented, was designed to communicate tufin's customer service orientation and the stability of its products.

SecureChange Workflow Schematics

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SecureChange Workflow fully automates the security change request process to proactively reduce risk and enforce corporate policies. With unique security-aware technology, SecureChange Workflow complements existing help-desk systems and helps network security and operations teams to increase efficiency and accuracy.
As with all nascent GUI design engagements wireframes were created to define the layout and content of each screen as well as the optimal user flows for each usage scenario.
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SecureChange Workflow Design

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Website Schematic Design


Website Design

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The design aimed to create a differentiated presence that signalled world-class capabilities and the ability to scale to meet the needs of any client. This strength was communicated through the logotype, the strong design grid and the selection of multinational people as part of the image style. The concept of 100's of CIO's 'sleeping well' is a theme that runs through the entire design language in print and online.


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